Car Brand Experiences

With two lighthouse projects in automotive industry CROCUS GROUP and Georg Redlhammer set milestones in Moscow. The JEEP TERRITORY was a 2 ha off-road testdrive experience of the inventor of SUV, Jeep. And that just 20 min N/W of city center. The territory was running until February 2020 and was considered as the most succesful BTL activity of JEEP since years in Moscow.

The JaguarLandRover Brand Experience center was  a benchmark project for Jaguar Land Rover worldwide since 2015. Located 40 km east of city center at luxurious Agalarov Estate it has been the first combined off- and on-road testdrive experience for the two brands. Now, as time changed, the BEC has been cancelled 2022...